Educational sessions
Practical, business-focused classes led by the Snowie team.

Learn about the Snowie business opportunity with two days of hands-on training, practical classes, and conversations with the Snowie team and experienced operators.

Event highlights · 34 seconds
Get a glimpse of the equipment, hands-on learning, and community at a Snowie event.
One ticket, a full toolkit—classes, training, and connections built for shaved ice entrepreneurs at every stage.
Practical, business-focused classes led by the Snowie team.
See the machines run and try them yourself, live on the floor.
Real conversations with operators who have been where you’re starting.
Direct feedback on your plans from people who have built this business.
Pricing and bundles available only to attendees, on-site.
Shared meals and evening activities built into the schedule.
Learn directly from the brothers behind the brand and the experience they’ve gained along the way.
From the self-serve Flavor Station to the equipment on the floor, see the thinking behind Snowie’s innovations.
Snowie isn’t a franchise. Focus on building your business without franchise fees or ongoing royalties.
Snowie-branded vendors receive 10% off eligible purchases and 5% off Snowie Bus buildout.
Set your prices, customize your menu, and expand beyond shaved ice.
Your go-to team for equipment, flavors, supplies, and business support.
We’re here to help you understand the opportunity, the work involved, and the decisions ahead—whether you’re exploring a new business or growing an existing one.
Explore the shaved ice business opportunity.
Get ready to launch with confidence.
Sharpen your skills and find fresh ideas.
Build something and learn together.
Find equipment, training, and support.

Understanding your product costs is one part of building a successful shaved ice business.

At the Expo, learn how to account for overhead and the difference between gross and net profit. Source design estimate includes ice, syrup, cup, spoon, spoon straw, and napkin; each 8 oz. cone uses approximately 2 oz. of flavor. Actual costs and results vary. Labor, event fees, insurance, equipment, taxes, and other business expenses are additional. Pricing is subject to change.
Snowie is a manufacturing company. Some customers choose their own brand; many choose the Snowie brand for its expertise and exclusive benefits, including marketing materials, education, and a dedicated support team.
Using the brand requires a trademark agreement that protects the Snowie name.
The main requirement? Use Snowie flavors and follow our brand guidelines.
There are no royalties, franchise fees, or minimum purchase requirements.
A well run learning experience. It was insightful to see how the operation works during a live event. Everything was organized and the atmosphere was positive. I recommend attending!
An amazing experience and learned so much within 2 days. I’m coming brand new into the business so this expo meant a lot to me and learning my options and/or how to start on my own.
Definitely recommend, very educational, eye opening information. Great connections!
Excellent business/ training event! It’s great to hear from the best in the biz. Thank you!
Absolutely worth the trip! Would come again yearly, my business depends on experts. Glad to have found SNOWIE!
February 24–25, 2027 · $250 per attendee
Newport Car Barn · 1102 Brighton St, Newport, KY 41071
For the first time, the annual Expo is moving from Snowie’s Utah headquarters to the Cincinnati area, making it more accessible to entrepreneurs and families throughout the eastern United States. The event venue is across the river in Northern Kentucky: Newport Car Barn, 1102 Brighton St, Newport, KY 41071.
Your $250 ticket includes:
A list of recommended hotels will be published soon.
Yes! Kids are welcome. Every attendee, including children, must have their own ticket. Younger children must be supervised at all times.
There is no formal dress code. Business casual or comfortable clothing is welcome. Dress for a day of learning, exploring equipment, and meeting other entrepreneurs.
Yes. Parking is available at Newport Car Barn. Registered attendees will receive a parking map before the event.
Doors open at 8:00 AM and the Expo begins at 9:00 AM both days. Day 1 concludes at 5:00 PM, with activity night from 6:00–8:00 PM. Day 2 concludes at 4:00 PM. Times are subject to change; registered attendees will receive the final schedule.
Attendee cancellations and no-shows are nonrefundable, except where required by law or expressly agreed in writing. If Snowie cancels an event, the ticket amount paid to Snowie will be refunded. Postponements or material changes offer the option to accept the change or request a refund of the affected ticket. Separate travel and lodging are not included, except where required by law. Contact Support about ticket transfers; approval is not guaranteed. Terms accepted with an earlier purchase remain in effect. Read the event terms.
Attendee cancellations and no-shows are nonrefundable, except where required by law or expressly agreed in writing. Review event cancellation and refund terms.